Hello,
we are TOWA 永遠. atelier
TOWA 永遠 is a Japanese word that stands to the timeless, aeonian and everlasting things in life.
Atelier represents the studio where artists and designers create artisan objects.
We embrace the desire for crafting things that last, we cherish their provenance, their story, their impact on the world and the people who create them.
We focus only on products which respect, promote and cherish a sustainability lifestyle.
Japanese craftsmanship is deeply rooted in the concept of sustainability.
Our aim
To enchant your daily life by introducing truly amazing artisan products from Japan.
To curate very special items, which are perfect in their handcrafted imperfection, making them unique from by their artisan creators.
Beyond products, we participate in curating and promoting Japanese culture, transposing values of quality, aesthetics and timelessness from master creators to our friends, followers and customers.
We want you to feel as uplifted as when you encounter someone or something truly special.
Who we are
We are two strong believers in: we are what we consume.
Thrass
I was always driven by passion combined with deep rooted ethical values and ancient philosophy.
As a world traveller from a young age, I experienced the beauty of creation with vast differences between cultures and nations. Always inventive, but never as perfect and beautiful as in Japan, I was quickly lured to learn and understand what makes Japanese craftsmanship outstanding.
Now I want to participate in curating and promoting this culture into Europe and hopefully transfer values of quality, aesthetics and timelessness from master creators to our friends, followers and customers.
Nozomi
Since I left Japan at the age of 17, my experiences of living abroad helped me grow a strong affinity and utter appreciation of all things Nippon-made.
I realized how limited the inward view of Japanese culture was abroad. The lack of availability of contemporary Japanese crafted products abroad, motivated me to start this venture of opening doors to domestic makers and artists in Japan.
In addition, as a strong believer in all four points of Sustainability (Human, Social, Economic & Environmental), my aim is to encompass these
values in our portfolio of products, in our partnerships and all our company's processes.
I indeed want TOWA 永遠. atelier to become a model company for future generations.