Sakura (桜) season, or cherry blossom season in Japan, typically spans from late March to early May, with bloom times varying by region due to geographical differences. In Okinawa, for instance, cherry blossoms can bloom as early as January! Across the country, this fleeting season transforms the landscape into a breathtaking sea of delicate pink and white blossoms.
More than just a natural spectacle, cherry blossom season symbolises renewal and celebration. It’s arguably the best time to visit Japan, as the entire country is infused with a sense of optimism and joy.
A cherished tradition during this time is Hanami (花見), or flower viewing, where people gather under blooming cherry or plum / ume (梅) trees for picnics and festivities. Peak cherry blossom celebrations begin in late March in cities across Japan, reaching central regions like Kyushu and Kansai in early April before sweeping northward to Tohoku and Hokkaido from mid-April to early May.
Sakura season also inspires various aspects of Japanese life — whether it’s reconnecting with historical sites, savouring seasonal delicacies, or influencing art and craftsmanship. One of our esteemed portfolio brands, WACCA PAPER, specialises in exquisite Washi (和紙) paper creations, including beautiful designs featuring cherry and plum blossoms in their MON PAPIER collection.
These unique products are the result of a collaboration between Echizen Washi artisan Ryozo Yanase Paper Mill in Fukui Prefecture and our friends at WACCA JAPAN.
Explore how these handcrafted pieces can enhance your celebrations, making this Sakura season even more special with your loved ones: